STEREO[TYPE] is an exploration of typography and culture. Unpacking the link between the dish and the lettering categorised as ‘ethnic’ known as chop suey lettering. Using this critical thinking, my project investigates key ideas surrounding its origin and use. Discussing the discourse around cross-cultural appropriation and those unexpected places where cultures meet.
Typography serves as valuable social science data. Aesthetic association and learned connotations are factors in which people have been seduced by the cultural connotations in the letter shapes. The images in peoples’ minds can be created by the repetition of fixed ideas. This utilises type as a visual short cut.
Communication design has the power to inform and educate a person or audience. This gives us the power to perceive culture through visual forms, which can also lead to misrepresentations of culture through stereotypes and racist intentions.